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Experiential Retail: Maison Hermes – Seoul

There has long been a vast amount of discussion and debate surrounding ‘experiential retail’. In a globally volatile economic climate that is seeing retail – from high street to high-end – struggle to convert footfall into sales, the strategy is becoming as much as a guessing game as it is a practice to lure consumers… Read more »

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DEWYTREE: Luxury Korean Skincare at High Street Prices

  The biggest trend in skincare, grooming and beauty at the moment is Korean-based products; simply anything. Why? Korean culture is urban, sophisticated and conservative and a cultural emphasis has been placed on exceeding expectations; within education, at work and of course, personal appearance. As a course of culture, children are taught from a young age… Read more »