Featured Image

House of Peroni Fuses Menswear, Beer and Food at This Must Attend Event

To Covent Garden this week, with an exciting launch which fused fashion, food and beer as The House of Peroni arrived into London. I do love it when lifestyle and fashion brands collide as exciting things always happen. This time, Italian brand Peroni have taken over 6a Langley Street in Covent Garden with an immersive… Read more »

Featured Image

L’Estrange x Liberty Art Fabrics

L’Estrange, the premium hoodie brand, has been going from strength to strength since its pop-up launch in Covent Garden in August which was a storming success. Whilst this event I attended seems an age ago, the label has been busy developing its next offering and it is coming by way of Liberty of London’s Art… Read more »

Featured Image

L’ESTRANGE Pop Up Launch

  Back in May I wrote about a new hoodie label called L’Estrange, whos’ founders had approached the market with gusto and style into re-defining the wardrobe staple. Sucessfully making these the hottest pieces of leisurewear in menswear, William Green and Tom Horne had already scored the fashion pages of the Evening Standard by the time I… Read more »

Featured Image

Percival London Pop-Up Store

London has not seen a pop-up shop for a little bit, and with news this week menswear coverage and awareness has developed faster than the same time frame, Percival’s Christmas Pop-Up Shop comes at the perfect time.  Running until the 21st December, the Percival brand is a contemporary menswear label, that puts emphasis on British-made… Read more »

Featured Image

Gucci x Mark Ronson Pops Up in Covent Garden

It seems the Gucci x Mark Ronson project is a ‘marmite’ collaboration, you either love it or you hate it but one thing is certain the first day will be a scrum of London’s fashionitos. I blogged about the launch here some time ago, but now it is officially launching on Wednesday 22nd April 2010… Read more »