#SnapCat – Moss Bros. Spring/Summer 2017 Campaign

What a genius, social-trend relevant and fresh start to the Spring Summer 2017 campaign season – from tailoring brand Moss Bros. Hot men, tattoos and cats which are all Insta/Twitter/Facebook gold, particularly when the tag is #SnapCat, will have this innovative campaign less focusing on the pieces however, in an often over-saturated industry, it certainly… Read more »



Mr Porter Grooming: Winter 2016 Box

To paraphrase Mariah Carey: “All I want for Christmas is…THIS!” Once again, e-tailer Mr Porter has rose to the festive occasion with their winter grooming box – a curated 12 piece selection of the best skin, hair and body care they offer individually. What is superb about their box is that the full and travel… Read more »


Louis Vuitton Spring/Summer 2017 Campaign Preview

  A couple of weeks ago I was invited to a breakfast viewing of the Louis Vuitton Men’s pop-up store in Selfridges, London – showcasing the pre-spring collection from Kim Jones which was inspired by his childhood and travels in Africa. Well, now here you can see that concept come together in the campaign which… Read more »


Last Minute Christmas Luxury Hampers

It is that time of Christmas when there is always someone you are struggling to buy a present for. For me, it is always my Dad however in a slight turn of events; it is actually my mum this year. Yet if there is one gift that always goes down well is a hamper. Of… Read more »


Converse Jack Purcell x Bunney Collection

Bunnies and sneakers – what more could one want for a Friday? However, don’t be fooled into thinking this is just a cutsie shoot as the codes are all there. Having launched yesterday, Converse has once again partnered with London-based jewelry lifestyle brand, Bunney, for a second collection of stylisticaly elevated sneakers, that are designed for the… Read more »


Blood Brother x Holt Renfrew

London based Blood Brother is a label, for me, that does that great combination of creative yet urban-driven collections with the right amount of attitude that makes it a wearable statement with identity. Where other labels really target the urban-loving style hunter, Blood Brother appeal to a wider audience. This collection – and collaboration –… Read more »


OKI-NI x EQT Sneakers

Always tapping into the style driven customer with a fashion-forward point of view; e-tailer OKI-NI has partnered with the super hot, Amsterdam based sneaker brand EQT on this sleek duo. The collaboration, entitled Polarity, one black (named Negative) and the other white (named Positive) – with each pair the exact opposite of the other. This… Read more »


Simba Art Collective x Crisis Homeless Charity

As the winter sets in and the nights become bitter; it is lovely to snuggle in bed with a great book or something on Netflix, with a cup of tea or something stronger. However, for many – over 30,000 in the UK alone – people do not have a bed or roof over their head… Read more »


Victoria Secret After-Show Party with CÎROC

It was not hard to miss last week’s Victoria Secret party in Paris; the show-stopping event that is a spectacle as well as a showcase of the most carnival-like spectacular looks. At the after-party, men about town – or in this case, Europe – singer Tinie Tempha and style influencer Jack Guinness  celebrated with Ciroc… Read more »

  • T3T5N7P_large

    Marks and Spencer Race Head with Lewis Hamilton

    Finally, I have started my own blog! This first post is a little bit of news I picked up on the grapevine a while back. LSoD not only focuses of the wonderland of menswear but a mix of news and bits that grabs my attention. Enjoy! Out of the pit-stop and into the fast lane,… Read more »