With global Pride’s just around the corner, Ralph Lauren have created a fitting collection for the LGBTQ+ community with a special gender-neutral Pride collection.

Putting their Pony where their mouth is, the brand have ensemble a superb LGBTQ+ line up to front the campaign; Olympic medalist and activist Gus Kenworthy; ballet dancer Harper Watters; writer, comedian, and actress Patti Harrison; photographer and model Jacob Bixenman; actress Josie Totah; and Hetrick-Martin Institute (HMI) affiliates Evrisha, Tyriq, and Cory, all shot by photographer Cass Bird.

Consisting of a graphic tee, Polo shirt (which is also customisable) hoodie, tote, and baseball cap, they have all been reimagined with a rainbow, naturally.

Whilst many brands jump on the Pride bandwagon without giving back to the community, not Ralph Lauren – a percentage of proceeds will go to Stonewall Community Foundation, benefiting causes around the world, and importantly, in markets the collection is stocked.

 

Written by Danhasbyoliver

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