There is no denying that Mulberry is a great, British brand. Founded in Somerset in 1971 and still made in the UK, the brand has quietly had a renaissance since its ‘hay-day’ under the creative direction of Johnny Coca.
Never really known as a menswear brand, perhaps as the focus on THE Mulberry handbag lead a few guys away from their superb small leather goods – a Mulberry bag and wallet were my first ever purchases from the factory shop in Shepton Mallet.
Under Johnny Coca, the menswear offering has increased in size and desirability, and have launched a new range of bags and small leather goods under three distinct collections have been designed with modern lifestyles and functionality in mind: Zipped, Urban and City.
The overarching silhouette is relaxed but athletic; the small leather goods include soft pouches with exposed zips hanging from lanyards or snap hooks and studded wallets on metal chains. The bags cover all the demands of modern life – from every day to weekends away – with Urban belt bags and backpacks, Zipped reporter bags and weekenders, and updated City iterations of briefcases and messenger bags.
A collaboration with HYPEBEAST celebrates the launch of the ranges with a lookbook shot and hosted by the cult website on an interactive digital hub. The grainy yet vivacious shots are great and really bring the pieces alive in a contemporary yet truthful way that captures the history and essence of Mulberry.