I heard a whisper a few months back that FatFace, the high-street favourite of the town and country set, was to collaborate with the contemporary label Folk…and it is true. According to both brands,  it started with an invitation from FatFace to FOLK to create something special as both brands possess a shared passion for the highest quality, unique fabrics, details and touches. So, with almost 50 years of combined menswear design experience they produced a collection of exceptional clothes, designed in Britain. I own both brands; the most incredibly soft and durable ‘comfy lounge pants’ from FatFace, and a few pieces of Folk which range from shirting to socks, so I am familiar with both brands – so it is great to see below, each piece is an easy to wear, modern essential, aligned closely to FOLK’s style. There’s a very contemporary urban/country vibe going on with this collection that suits both brands down to the ground, and ideal to wear if you are planning a trip to somewhere like Frome, Somerset and Babington House.

I was sceptical that the more traditional elements of the Fat Face brand would over shadow the contemporary aesthetic of Folk yet I needn’t have. The collection exudes a contemporary style that doesn’t follow trends; instead it focuses on timeless pieces, made using unique fabrics and featuring special touches. Saying that, the Sherpa jacket is more East-London than East-Hampshire, but  the approach has been taken when designing this collection with fastidious attention to detail, from the placement of buttons to the colour of thread used. Colour is used sparingly, with accents of claret adding warmth to an otherwise neutral palette.

The 15 piece collection will be available from selected FatFace stores and FatFace.com from early November, with prices starting from £35 for a t-shirt.


Written by Danhasbyoliver

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