In recent years South Korea and its capital Seoul have caught the hearts and minds of the fashion industry  for its ahead-of-the-curve brands and labels, not to mention the Insta-nip street-style. The athleisure centric, oversized and tailored silhouettes have been flowing to the UK’s shores for a little while (more on that later) however it seems that one Korean export has exploded beyond the wildest dreams of any other export – BTS. Coming to London for their – sold out – ‘Love Yourself’ world tour at the o2, the K-Pop  group, above, have had Millennials and Gen Z in a tiz since launching into the UK this year, when they became the first K-pop band ever to score a Top 40 hit single on the Official Singles Chart with Idol. BTS also were confirmed by the Official Charts Company as the first K-pop act to scoop a Top 10 record on the UK’s Official Albums Chart.

Heading to see BTS at the o2 this week? Want to demonstrate your Korean style-savviness? These are the top 5 brands you can get your hands on before the K-Pop group leave the country; all at either e-tail mecca ASOS or Knightsbridge department store Harvey Nichols


Written by Danhasbyoliver

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