It is a name that has resonated by both sight and reputation, and for the first time Jo Malone is introducing a dedicated men’s fragrance collection in collaboration with Savile Row tailors Huntsman. One of the finest creators of suiting on the row, many will recognise the name as also being the store front from the Kingsman films. The brand brings together four refined fragrances, dressed eloquently and elegantly in the Jo Malone distinctive rectangular bottle and decorated with the gold Huntsman font.
This really is exciting news for the men’s grooming and fragrance market as the Jo Malone brand has so long resonated with a vast audience; however guys were swayed into the more abstract scents – namely the Pomegranate Noir, or Basil and Neroli. As lovely as these both are, the four fragrances are distinctive and are made up of:
AMBER & PATCHOULI COLOGNE – Decadent evenings, wrapped up in the sensuality of amber. A supple, suede-like finish. Seductive.
ASSAM & GRAPEFRUIT COLOGNE – The lively, full-bodied aroma of a cup of tea in the morning. A black tea note of Assam, unfolding.
BIRCH & BLACK PEPPER COLOGNE – Britain today. Its rebellious roots in punk, yet with an enduring respect for tradition. A scent of subtle contrasts.
WHISKY & CEDARWOOD COLOGNE – Footsteps after dark on waxy wooden floors. Daring and intriguing.
This brand first is will be available at jomalone.co.uk, select Jo Malone London Boutiques and Huntsman, Savile Row from October 2018, with each 100ml Cologne retailing at £120.