It is 164 years in the making but one of the longest awaited fragrances has launched – Les Parfums Masculins Louis Vuitton. Whilst the luxury French fashion house launched their fragrances for women some time ago, the collection of five scents marks a mile stone in the house’s esteemed history. Developed by Master Perfumer Jacques Cavallier Belletrud, he has taken a different path by proposing a journey dedicated to the Louis Vuitton man, delving into the heart of their instincts for freedom and their pioneering sensibility, and pay homage to the adventure on a quest for self-revelation.
Just by looking at the bottle, this is no ordinary collection of fine fragrances or one from a fashion house – for me, it symbolises endurance, simplicity and almost a quest for clarity in everyday life, no matter what the adventure. Viewed all together, as above, the chromatic hues blend exquisitely to create what could be the most curated of Instagram feeds yet this collection is made for wearing with gusto, not purely for the instantaneous social-media gratification. With each individual feeling comes an individual aroma – Sur la Route blends the Calabrian citrus with a bespoke level of cedar, Peruvian balsam and spicy notes of pink peppercorn and nutmeg; Orage is a woody fragrance; Nouveau Monde is composed around a natural cocoa, incense and saffron; L’Immensité blends the bitterness of grapefruit with ginger and finally, Au Hasard is a heady Indian sandalwood.
I personally think this is one of the most exciting launches of 2018 for the menswear industry as it combines exquisite attention to detail and craftsmanship, from the creation of the fragrance to the bottle design by product designer Marc Newson. I particularly like that the two interlaced letters of the LV logo on the stopper are engraved in cold galvanized metal, recalling the codes of men’s leather goods and the barrel of a shotgun.
The fragrances are available individually from £185 for 100ml, or the full set but in 10ml miniatures for £185 – available exclusively in Louis Vuitton boutiques or at LouisVuitton.com