London is a mess with its weather this week, and last night in Soho was no exception. I had just finished a late lunch at The Ivy Soho Brasserie when I hurried over to the Grenson shoes and Haeckels fragrance launch in the driving rain to a room filled with the most incredible aromas. It is a little unexpected to have a shoemaker team up with a natural fragrance and skincare brand (based in Margate, Kent – where it was apparently warm and sunny yesterday) however once you read the story, you will see that it makes perfect sense.

Haeckels was founded in 2012 by film maker, volunteer beach warden and coastal enthusiast Dom Bridges who, disillusioned by the production ethos of many larger skin care companies created simple hand crafted products that showcased the surrounding coasts natural ingredients in the hope that the products themselves would then promote Margates heritage of healthy coastal living. This ethos appealed to shoemaker Grenson so much that they have commissioned two bespoke fragrances based on their original Queen Street Factory and store in New York on Elizabeth Street. What is clever is that Haeckel’s took ingredients and personalities from each of those destinations and created two diverse yet totally original fragrances.

My favourite is Elizabeth Street, Grenson’s New York store in the heart of Lolita. They have created an urban scent that showcases the environment which is filled with florists, coffee houses and great restaurants. Top notes of lime, green grasses, coriander are used as well as spice notes of coffee, chilli and cardamom, then develops into base notes of concrete and the all important shoe leather and clean woods.

A lot smokier and heavier is Queen Street, which takes inspiration from the place of the original Grenson factory in Northampton. The fragrance took inspiration from the surrounding countryside, using herbaceous top notes of the grasses and plants found in the area, with notes of leather, cork and glue were taken from their factory; elements are used to craft our Grenson Shoes.

Priced at £160, you can purchase either fragrance from the Grenson site here.



Written by Danhasbyoliver

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