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At the Mr Porter press day a fortnight ago, I saw a small selection of their new Made in California curated offering, a series of exclusive capsule collections inspired by the lifestyle and culture of California which launches today. This collection is a modern-day interpretation of surf, skate, street and casual wear, from a host of twelve contemporary and designer brands, including Amiri, The Elder Statesman, Golden Bear, James Perse, John Elliott, Mollusk Surf, Noon Goons, Outerknown, Rick Owens, Second/Layer, Simon Miller, and Stüssy. Each brand has created a collection unique to its own idea of the great Golden State, resulting in more than 110 products across clothing, shoes and accessories – which is extensive as it is unique.

Together, they comprise Mr Porter’s homage to the famous California state-of-mind. Of the series, eight brands are currently on offer at Mr Porter, and four will be introduced globally for the first time: Los Angeles-based Amiri, Noon Goons and Second/Layer, and San-Francisco-based Golden Bear. Here is a small snapshot of the offering, so go check out the collection now…

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Written by Danhasbyoliver

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