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AMI is a French brand that consistently hits the simple and effortless style aesthetic on the head, so it is no surprise that Matches Fashion has launched an online exclusive capsule collection with the Paris based label. This striking collection focusses on updating AMI classics such as the soft cotton trench coat, v-neck jumpers and the brands signature pleated trousers have been updated and enhanced in exclusive colour ways and fabrics. Additionally, t-shirts, striped shirts and knitwear feature the embroidered very endearing ‘AMI de Coeur’ signature, which for this season this also amplified with a monogram which is personal to designer Alexandre, originating from the symbol he uses to sign cards and notes to his friends. These exclusive styles really do capture the nature of this truly authentic, youthful attitude at the heart of the brand – go check it out now.

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Written by Danhasbyoliver

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