Who would have thought that Base London footwear is celebrating its 21st Birthday this month! Always at the fore of style-lead shoes for guys, to mark this momentous anniversary, they have launched a new striking collection called the XXI collection; identified by distinctive red leather linings and commemorative branding. To support this exciting launch, they have commissioned five videos featuring a number of London creatives and follow them around their local London areas wearing a shoe of their choice from the new offering. Watch the video mash-up of above, discover the full length ones at the brand’s site and below discover who they are:
Young fashion creative Martell Campbell
Next, infamous model Ricki Hall showcases a lighter side of London lifestyle, with a humorous journey in his monkey boots across London to get a shave and a haircut, ending up with a classic snack of fish & chips by the Thames.
Boxer, breakdancer and model Michael Morgan takes Base London to the streets, in a gritty black-and-white vignette that sees him shadowboxing and training in a pair of Base London shoes amidst the brutalist, hard architecture of inner-city London.
Influencer collective We Are Outlanders star in the penultimate video, demonstrating the flexibility and versatility of Base London shoes in a basketball match and out & about around East London’s cutting-edge creative hub, Shoreditch.
The series concludes with model Gwilym Pugh, playing a style-conscious city gent who despite constant commuting across the city between meetings, never loses his impeccable sense of suited and booted style.