Who would have thought that Base London footwear is celebrating its 21st Birthday this month! Always at the fore of style-lead shoes for guys, to mark this momentous anniversary, they have launched a new striking collection called the XXI collection; identified by distinctive red leather linings and commemorative branding. To support this exciting launch, they have commissioned five videos featuring a number of London creatives and follow them around their local London areas wearing a shoe of their choice from the new offering. Watch the video mash-up of above, discover the full length ones at the brand’s site and below discover who they are:

Young fashion creative Martell Campbell begins the series as he goes about his day in Notting Hill, his inimitable style reflected in his choice of footwear.

Next, infamous model Ricki Hall showcases a lighter side of London lifestyle, with a humorous journey in his monkey boots across London to get a shave and a haircut, ending up with a classic snack of fish & chips by the Thames.

Boxer, breakdancer and model Michael Morgan takes Base London to the streets, in a gritty black-and-white vignette that sees him shadowboxing and training in a pair of Base London shoes amidst the brutalist, hard architecture of inner-city London.

Influencer collective We Are Outlanders star in the penultimate video, demonstrating the flexibility and versatility of Base London shoes in a basketball match and out & about around East London’s cutting-edge creative hub, Shoreditch.

The series concludes with model Gwilym Pugh, playing a style-conscious city gent who despite constant commuting across the city between meetings, never loses his impeccable sense of suited and booted style.


Written by Danhasbyoliver

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