Well, here is some superb news just in time for a wonderful Spring Bank Holiday weekend; COS and Mr Porter are collaborating on The Modern Traveller, a capsule collection for summer 2015. The limited edition 23-piece collection is a complete wardrobe of menswear essentials in seasonal greys, burgundies and hues of deep navy. Typically British in it’s colour palette as well as being typically Swedish in its design. COS and Mr Porter saw that for the modern man, travelling is a regular part of his professional and personal life, and as such, created the collection with the philosophy of lightweight, wearable pieces in quality fabrics. In turn, the collection is tactile enough for free movement and adaptability yet retains its streamlined simplicity and functionality, while remaining true to the contemporary style COS is known for.
Here are all 14 of the sleek, clean and contemporary lifestyle shots that accompany this collection – which launches on Mr Porter on 7th of May – and below is a Q&A with the Senior Buyer at Mr Porter, Sam Lobban.
Why work with COS? What makes this collaboration a good fit for MR PORTER?
It all stems from the fact that many of us at MR PORTER are big fans of COS. We have a lot of respect for the brand’s ideals and integrity, which very much falls in line with ours, and it all comes across in the product’s quality and design that is very much in a class of its own.
How did the project come about?
Through the respect and general fandom, we thought it could be interesting to reach out to the COS team and see if they’d be up for doing something special together. I got in touch with Marie Honda, COS CEO, and it went from there. Marie was very keen from the outset, and I think there was clearly a level of mutual respect and admiration from both sides for one another’s brands.
How did the design process work? Was there a lead on the creative or was it more of a meeting of minds?
From a broader concept level, it was completely collaborative. It began with meetings between Marie and Ann (COS’s Head of Men’s), MR PORTER’s Style Director Dan May and myself, all talking about if we were to do a capsule, how would it look? What was the purpose? What started off as a MR PORTER collection of COS essentials and best of’s in the spirit of both brands, evolved into the concept of dressing our collective global customer. What we created is a full wardrobe for our global traveller, in a palette of chic navy, grey and aubergine. A little note, the colours of the collection are partly inspired by the Scandinavian twilight sky.
What sets this collaboration apart from other capsules MR PORTER has launched?
We’ve done some a number of very special exclusive capsules to date on MR PORTER.. This will always be a distinct point of differentiation in our product offering, and we’re grateful to have excellent, collaborative relationships with our brands and designers. That said, this collection with COS is the first time we’ve ever reached-out to a brand that we didn’t already carry in order to create something unique from the beginning– it’s a true collaboration of two companies with a similar ethos.
Will the collection continue into another season?
What we’ve created here is a complete collection in concept and scope, borne out of the genuine alignment and ideals of two like-minded brands. We like to think we hit our goal with this launch collection, and who knows how else we might want to align in the future.. We’re quite thrilled with what we’ve accomplished here!
Any key pieces in the collection that you’d like to shout about?
Although I’m of course partial to the whole collection, some stand-outs include: the travel suit jacket and pant in lightweight wool; the aubergine Mac; and there’s a nice print story on the shirting and t-shirts in the collection.