ASOS pretty much get things right every time, so to continue that winning run as part of ASOS’ on going dedication to working with new and exciting creative talent, photographer Gosha Rubchinskiy was bought on board for SS15. Invited to be the creative partner in the shooting of their SS15 skateboarding and streetwear influenced lookbook, help was given by Max Pearmain as stylist, and together they were involved in all aspects of the shoot – from model casting, location and creative direction – to create a series of photographs that perfectly encapsulate the look and feel of ASOS Menswear for SS15. An effective partnership that represents SS15 in a way that ASOS hasn’t done before –a raw and contemporary selective edit with Rubchinskiy’s  visions bought to life with 10 images that embody ASOS for the season. 

Written by Danhasbyoliver

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