Having launched in the UK exclusively at Mr Porter this week (as well as Mr Porter USA, Selfridges London and Barneys New York) TOMORROWLAND has got a few fashion tongues wagging – which is not hard to see why. The brand was introduced by Mr. Sasaki in 1978, and since its launch, the brand has grown into a firm which now plans, manufactures and sells its own apparel and accessories brands in Japan. Though not to be accused of being a one-sided brand, it has partnered with Acne Studios, Dries Van Noten, James Perse and Umit Benan among others.
The brand utilises high quality materials from Europe and Japan yet creates its own fabrics and unique textures by using traditional production methods, such as Kiryu Orimono, a homespun tweed technique. For its latest men’s collection, TOMORROWLAND was inspired by classic British style, combined with cutting-edge materials and treatments only available in Japan – and is making TOMORROWLAND stand out quickly in the ever growing menswear market.