Doing some research on the Normcore trend combined with a new, subtle sense of casual luxury pieces, this announcement couldn’t be better timed. For Club Monaco, the international lifestyle brand who offers men affordable luxury launches tomorrow on Mr Porter with a collection inspired by the 1970s Manchester music scene. This exciting pairing introduces Club Monaco to a wider international online audience, making its signature heritage menswear collections accessible through one of, if not my favourite, online menswear portals.
With prices ranging from £40 for t-shirts to £640 for jackets, Mr Porter will showcase a varied offering of the brand’s best-selling pieces with; classic button down shirts, suede basketball jackets, blazers, suiting, leather bombers, cashmere sweaters, printed chinos, indigo tees, and varsity jackets. This fusion of casual leisure pieces to items with a distinct reference to street style is what makes Club Monaco attractive to the creative man who mixes seasonal must have items with classic, timeless and transitional times that will stand the style test of time. This ideology is what makes Club Monaco so distinctive and successful as it represents a distinctly urban-casual point of view, best defined as a sophisticated play of opposites: mixing vintage with new, hard with soft and eclectic with minimal. Welcome aboard to Mr Porter – these are the shots from the Mr Porter The Journal published tomorrow, as well as three of my picks from the small but well formed offering selected.