Often web-based retailers promise luxury at a fraction of the cost yet often fail to deliver this proposition however, this is not the case with Oppermann which has fully launched online. Combining Swedish minimalism (the founders, Mattis and Niklas hail from the Nordics) and London style, this is a very exciting men’s leather goods brand that emerged from East London. As the brothers have continually searched for better quality, and have found it hugely frustrating with the increasing inefficiencies of the retail supply chain (this admission is some what brave yet entirely justified) Oppermann has chosen to adopt a new retail model – they will be come one of the first online-only luxury menswear brands to distribute exclusively through their own website.
However, this is not just their only selling point as they will – as I touched on before – be cutting out the middle-man so will be selling at a more attractive price point. So, how does this stand up? Take the Goswell, above; this would in traditional retail stores cost around £520 with combined production costs and store markups, yet is available at Oppermann for £195. With an additional 20% pre-order discount, the product is now available for £156. This is a very attractive price point and a very reasonable for the the product. Why? Each product is handmade in Naples, Italy, and every material and component has been sourced directly from some of the finest European manufacturers. The new Oppermann line Surfaces features tumbled leather from Tärnsjö Garveri in Sweden, trims of Italian vegetable tanned leather, and zippers from Raccagni in Italy. By embracing complete transparency, you can now discover the product journey by reading the stories of each of the manufacturing partners and have a new concept meaning when it comes to attainable luxury.