It may nearly be the weekend so today is doubly exciting as news has emerged this morning that adidas is to embark on a long term partnership with huge hat wearing, Oscar nominated, Grammy Award winning super star Pharrell Williams.  The first adidas Originals x Pharrell Williams products will debut in the Summer of 2014 and you can see a sneak peek below of the collection in the video. This is also the first time adidas has partnered with a designer who owns their own textile company, as they will collaborate with Williams’ Bionic Yarn coming from The Vortex Project; a sustainable initiative with Parley for the Oceans to turn plastic debris from the oceans into yarn and fabric, which will be used in some of Pharrell’s upcoming adidas Originals products.

Written by Danhasbyoliver

1 Comment

Aaron Field

Looks like it's going to be a brilliant collection. Can't help but admire how he's managed to turn the huge hat into something everyone wants to wear!


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