A white shirt is not just a white shirt. Possibly the most important staple in a man's wardrobe, a white shirt is an essential piece of clothing that makes a look both timeless and up-to-date with very little effort. However, the cut, fabric and even the button quality makes all the difference. Evocha is a British brand that, after sending my their Carnaby shirt, has impressed me no end with such a stunning yet ubiquitous garment. Lucas Gordon, CEO of the company, sent the most impressively wrapped box on Friday containing the shirt, and a small message. Thinking that no one could get close to the perfect white shirt, he was was inspired to start Evocha after recognising a niche in the market for an online store selling high-quality essentials at affordable prices. Whilst this type of brand model is in place in the USA, particularly online, it is the UK - who has had much hype globally over menswear, that appears to need to play catch up.
It was Daddy Hasby-Oliver's birthday event on Saturday that called for its premier, and upon feeling the lightweight weaved Oxford 100% Egyptian cotton Caranby shirt, I knew this was as good as a staple was going to get. Soft, smooth - almost silk like - the Carnaby has Mother of Pearl buttons and a classic fit which suits me great, but I would like to see a more slimmer offering in the mix at a later stage. Don't get me wrong, there is nothing - and I really mean nothing - wrong with the Carnaby but we all like to be a bit subjective, no? Teaming it with some cognac suede loafers, navy chinos and a herringbone jacket, it really shone through as the hero piece of my evenings look.
Lucas is a real believer in the Evocha British made story and this I fully support. He said, “we have named our pieces after places relevant to Britain to help create brand-understanding and identity. We believe in the quality and craftsmanship of British manufacturers, and we want to bring this to a wider audience. We hope we can reach a customer who either might not be aware of the quality of these products, or was previously unable to justify the prices of British-made clothing. Our aim is to revitalise wardrobes with a luxury range of essentials that will endure. The industry is experiencing a renaissance as consumers demand quality and accountability. I believe British manufacturing will only become more popular and sustainable.”