Towards the end of November last year, I interviewed the guy behind Serge DeNimes Ollie Proudlock - see it here - to introduce his great label and a look at his personal style blog. Fast forward three months and the label is progressing and growing in strength, with a loyal and expanding customer fan base around the world. He has just released this line of sweaters, the must have item for the season, that are all made from ethically sourced, high quality Peruvian Cotton, which is incredibly soft, with a striking camo print, statement skulls, large logo print or a smaller chest printed offering.
My choice? The camo print one above, or the grey marl below...Shop the collection here.