There is no denying the importance of street style in today's menswear and style arena; not only representing the latest trends but forming them too. Once, the trends came from the catwalk and filtered down but now they come from the street and influence the runways. Like the ever changing trouser lengths, fashion's 'Up and Down' barometer of style is always fluctuating but also including fashion items into their street style looks - the tiger sweater from a well known Japanese brand for one. So it was only a matter of time, and intuition, that a brand from London has used street style as its influence for a collection. No. 44 is a modern heritage label that hails from the centre of UK cool - Old Street in the east end of London - and focuses on tailoring that has the fluid lines of quality but the look that isn't from Savile Row. The suit below is one of my favourites I have seen for a long time whilst the styling shouts youth and vigour without saying 'look at me'. Whilst I think some of the proportions need a little closer work, this small brand is no doubt going to go far, stretching further than the usual parameter of Victoria Park.