Giving reactionary trend brands a run for their reputation and money, the second season of Native Youth has dropped, capturing some of the best trends for SS13. The collection draws from influences from the sleek and modern Scandinavia and vibrant Japan which are then fused together to create a British collection. With details such as shirt inserts taken from Asia and subtle detailing from Sweden and Denmark, this is collection that is accessible as well as invigorating. Using unique textures and fabrics to create an eclectic and cohesive collection, hand-tie dyed shirts to Oxford shirts made from their own mills, a wealth of expertise and quality has gone into producing a great British brand.
I am a big fan of the new floral camo jacket and short suite as well as the Hawaiian print shirt; two pieces we know that are going to be big but also are done in a fresh and new way.