It is a brand that, they say, has been born from a desire to bring a positive, confident attitude to contemporary menswear. Sons of Heroes is a commerical, of the moment aesthetic that represents the bold new face of the modern man; urban and determined to find style.
The collection and brand is about paying respect to the future icons of the 21st Century, but who they are I do not know and they are not described, but I can only conclude it is the people rather than those in the public eye.
The model here is Jonny Burt; someone you may recognise from from Worried About the Boy, along side Douglas Booth, the bio-drama of Boy George from the BBC. Hott, no?
The brand, based in London has a collaborative history of over 10 years, with a team of two they have come together with their expertise and having worked side by side with some of the UK’s most successful and iconic fashion labels and brands.
The brand is really well stocked at a host of UK regional boutiques, ASOS and all Selfridges stores in the UK as well as International Play Ground in New York.