As the growth of menswear rose, it was a mater of time before menswear stores become highly curated artistic spaces that makes the fittings a primary feature of the shop. LSoD favourite Percival have broken the boundaries of store vs gallery to install a special rug in its new Berwick Street store in London, W1.
The Sculpture House have collaborated with Percival on a specially commissioned artist-designed piece set into the shop floor. It is a curious work in concrete, crafted in a British workshop in a design that mimics a Persian rug. It is seen as a happy fit for the store in its exploration of the contact between heritage and innovation through use of material and function. This really is a great reason to head to the newly opened store, however culturally, this Concrete Rug by Alex Chinneck for The Sculpture House is an indication of future lifestyle trends to come.