Tuesday, 11 December 2012

LA Diary: Oil of LA


Having been out of the office for a little while, it was great to come back to a package from Los Angeles, containing a t-shirt from Oil of LA. The LA based brand has been only going since this year and they have had a great amount of press and backing from bands such as Youngblood Hawke on CBS but their statement graphics have the Orange County calling out for the brand. I really prefer v-necks and a simple printed graphic so this choice from Kimberly of Pure Consulting PR in Beverly Hills was spot on. Worn with a pair of waxed canvas jeans and a simple, relaxed cotton tartan shirt, my colleagues said it captured the grunge trend perfectly. Or as I like to think, fits in well with the Los Angeles mentality of relaxed casuals but with an interesting twist.
 
In with the t-shirt were these, the limited edition Andy Warhol x Target x Campbell's soup cans, which were exclusive to the USA. The collection was issued to celebrate the 50th anniversary of the first showing of Warhol's paintings, and the labels come in four colour combinations, like blue with orange or teal with hot pink. Retailed at 75 cents each, they were impossible to track down but Kim found them for me via a few contacts in the Mid-west. Not great for the carbon footprint but they look incredible on my office shelf...




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