On Monday, I caught up with Jodie Harsh and we talked Cloud, this Friday - the launch of one of London's most revolutionary new club nights. The new night is something fresh for a city, would you believe it, that has seen a lull in exciting nights that have got the town talking. Part of the team is Studio 54-style crowd picker or "Casting Director", Nik Thakkar - one of London's finest cultural tastemakers du jour. Nik has pioneered on major brand campaigns with the likes of Jean Paul Gaultier, Karl Lagerfeld, Von Teese - just to name a few. He also edits the exceptionally cool pop couture blog, KARLISMYUNKLE. Entry to Cloud will be be strictly at his discretion.
Terence Webb
I caught up with Nik on his top 5 tips for getting beyond the velvet rope:
1. "Look the part" - no matter what club you are going to, presentation is key - make sure you fit the look, adhere to the dress code in advance, and make an effort. Extravagance at Cloud goes down really well and will help guarantee you entry - think biblical performance artist meets couture pop star chic...
2. "Don't rock up wasted" - it's not classy - we love a hot mess, but do it in style. Get drunk inside the party and LEAVE wasted!
3. "Charm is key and know your audience" - stylish people who are already a "friend" of the promoters/Harsh/me will be able to queue jump but so will the person we don't know who's spent all week working on their Cloud outfit.
4. "No photos" - Cloud is a "no-Gogos, no Gaga, no-photo" zone. What happens at Cloud, stays at Cloud. Club night photographers will be politely asked to check their cameras in and refrain from use within the club
5. "Money can't buy exclusivity" - no matter how much cash is waved at the door, if you don't fit the above criteria, then you're not getting in
2. "Don't rock up wasted" - it's not classy - we love a hot mess, but do it in style. Get drunk inside the party and LEAVE wasted!
3. "Charm is key and know your audience" - stylish people who are already a "friend" of the promoters/Harsh/me will be able to queue jump but so will the person we don't know who's spent all week working on their Cloud outfit.
4. "No photos" - Cloud is a "no-Gogos, no Gaga, no-photo" zone. What happens at Cloud, stays at Cloud. Club night photographers will be politely asked to check their cameras in and refrain from use within the club
5. "Money can't buy exclusivity" - no matter how much cash is waved at the door, if you don't fit the above criteria, then you're not getting in
I really need to get Nik's photos laminated.
ReplyDeleteThat's filth Michael
ReplyDelete