Having focus on what a retail destination such as Cabot Circus offers is often quite difficult to pin down. So when you are shown the best of what the area offers at affordable prices, its great, particularly when there is some great styling and trend suggestions.
Fred Perry, now considered a heritage brand, has really upped their game, this time presenting quite the all American boy look; a 50s inspired cream bomber jacket and a vibrant red Harrington. Both teamed with vibrant shorts or chinos, an on-trend checked shirt or polo shirt stitched with the iconic Laurel Wreath logo were both statement pieces to bring a fresh approach to a summer wardrobe. The offering was quite retro, a look that can both combine the heritage and 1950s Americana trend perfectly but without looking late-2000s BoHo.
Whilst Republic tapped into the 2012 London Olympics with a vibrant gym look, the brights also referenced the JPEG Generation. With a touch of SoCal - Southern California - a denim shirt paired with an American flag printed t-shirt or the soft pink sweater were the strongest looks here.
Gant and Joules showed the smarter side to summer with a mix of unstructured suiting, tailored fine stripe shorts, rolled legged vibrant chinos and the summer staple - nautical stripes. These stores are great places to head to when going to a smart summer event, such as Henley Regatta or a family outdoor event. One stand out pair of shoes were the premium cotton espadrilles that tap into the massive footwear trend but will not wear out by October.
Lastly, Reiss played a strong story with the neutral look with a fantastic look of a putty pair of shorts teamed with a wheat cable knit and soft tan Desert Boots. Winning.