I have long championed the aesthetic and lifestyle that Riviera Club portrays through their clothing, well before their nomination in the GQ Best New Designers in Menswear awards some seasons ago. So I am really excited to tell you that the SS12 collection has launched online and in stockists. I blogged about the SS12 and AW12 - which is still on sale - back in December, so take a look at those Riviera Club collections here.
So what is this lifestyle they portray? Take a look at these images from their site, below, and they will give you an idea of how great that LA lifestyle can transcend to the rest of the world.
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