I was really excited when I opened a package this afternoon as it contained the new Jean-Charles de Castelbajac SS12 ‘Fashion’ watch. It is one of five designs; Love Life (with black strap), Fashion (with white strap), Neo-Noe (with red strap), Boum Boum (with yellow strap), My Friend (with blue strap) and is made of a soft rubber. All of these vibrant and exciting designs are produced in JC/DC’s distinctive graffiti style, which gives it a a great contemporary edge, using JC/DC’s famed images and messages.
The range is called Grafftime, and they all feature JC/DC’s use of trademark primary colours with the emphasis on fun, childhood and fantasy. Anyone who visited his store on Conduit Street will know that is whole world is made up of these factors, as too are his clothing and special collaborations. The watch casement is based on the ODM Rainbow overlaid with JC/DC’s trademark design, but what is really great is that the face can display a personalised scrolling message, so it is ideal as giving as a gift. 

Written by Danhasbyoliver

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