I am seeing a lot of emergence of brands from Scandenavia that are becoming a lot more mainstream outsdie of their native regions. Filippa K is one of the leastest to come onto the radar with this ad shot by Alasdair McLellan and featuring Roch Barbot. You can see it is mature in style, and even a bit universally classic, Filippa K continue to exude classic Scandinavian style with a contemporary edge.
This SS12 collection is described as being for the modern nomad – and I think this is for the city and country traveler that is exploring his surroundings, himself and his sense of style without breaking his boundaires. With this notion of city sports in the industry, Filippa K adopts this thought and uses techy fabrics but retains a sense of masculinity and the minimal.
The brand is stocked in Liberty, Selfridges as well as a great range of regional boutique stockists which is great to have a mature injection of style for work; and I would happily wear the cobalt blue jacket to the office.