London has not seen a pop-up shop for a little bit, and with news this week menswear coverage and awareness has developed faster than the same time frame, Percival’s Christmas Pop-Up Shop comes at the perfect time. 

Running until the 21st December, the Percival brand is a contemporary menswear label, that puts emphasis on British-made quality workmanship, timeless styling and clever detailing over trend-led, disposable fashion. The label have achieved a sense of playful adventure within their designs, and I think the cerise tribal printed, olive shawl neck jacket below is a great example of this ethos. I think this is an incredibly exciting pop-up store which is based in Covent Garden, a great area that hosts some commercial yet very edgy and cool brands. It houses an exclusive edit of their limited edition garments – including rare fabrications, playful contrasted linings, buttons and unexpected colours for an undertone of the eccentric British gentlemen. What’s more, the interior of the store reflects Percival’s unique brand aesthetic and famed attention to detail that favours the timeless over the faddish.
Unfortunately I can not get our to the store today, but friend of the brand, TV presenter Rick Edwards will be working the tills from 2pm. Now that should be fun…
Enjoy the images of the store below and try and get along before it closes towards the end of the month. Or if my friends or family are reading this, before Christmas. 

Written by Danhasbyoliver

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