BOY London was the iconic brand in, well, London throughout the late 1990s and made a packtful punch after the highly sucessful re-launch in Urban Outfitters, Oxford Circus which I blogged about here last year. However, the punk-infused brand, headed up by Stephane Raynor, BOY London made its debut collaberation with LONG last week with the Gareth Emmet & Rhys Dawney oversized bold print tee collection.
The 3-piece t-shirt collection reflects the graphical punk tone of both iconic London brands abnd today LONG has over 50 stockists spread over 15 countries and is represented, amongst others, by Oki-ni in London and OAK NYC in New York. LONG also continues with its series of successful parties and club nights affirming its status as one of London's most exciting and iconic youth brands.
All the t-shirts are unisex and are available to buy on LONG's e-store.