No I don't understand what it says either, but I can assure you it reads Gosha Rubchinskiy in Russian. For it is the name of Dover Street Market's exclusive new stockist as this will be his only concession outside of Russia.
Born in 1984, Gosha graduated from art school and then from the College of Tech and Design, where after he worked as a stylist for magazines, fashion shows and movies as well as with various designers. But it was only two years ago that he launched his first collection of menswear, and the image below is from his current Autumn/Winter 2010 collection, which appears to be a confederate sporty inspired arrangement.
Further more, for his first stockist outside of the Russia, Gosha has reproduced a selection of bestsellers from his previous collections, along with the afore mentioned season.