Online boutique Oki-Ni is to celebrate the launch of New York designer Luke Simon at a bash tomorrow in London. Unfortunately, I am not around to attend but the event signifies the expansion of his label into the UK. His design ethos is to merge the point where art, design, music and style cross, producing a relaxed collection that is ‘city-meets-beach’. The garments are incredibly lightweight and have a carefree, relaxed silhouette that uses soft cottons and denim for his S/S10 collection entitled Urban Zen.
Whilst I am not entirely sure of its place in London (the lack of beaches), its romantic nod to New York and the Hamptons will no doubt give the collection a strong place in the UK.
images courtesy of Luke Simon.