Whilst the daughters of rock stars and celebrities have become infamous in their own right – often for all the wrong reasons – it’s now the boys turn to storm to the fore.
Jethro Lazenby Cave, the son of Australian singer Nick Cave; Max Irons, the son of Jeremy Irons; Jesse Wood, son of Rolling Stone Ronnie Wood; and Louis and Claude Simonon, sons of Clash bass player Paul Simonon have built up lucrative modeling careers. Whilst Lilly Allan and Pixie Geldof may be favored as ‘brand ambassadors’, it’s the boys who are fronting campaigns and number-one walkers on the runways.
Cave, model favourite at Balenciaga, Comme des Garçons, Costume National and TopMan, was the toast of Paris and Milan for the A/W10 shows. Vladimir Restoin-Roitfeld, son of French Vogue editor Carine Roitfeld, was previously the face of high street favorite Mango, jeanswear Rock & Republic and designer Marc Jacobs. Irons has took-over the lucrative role at Mango, and Wood jumps in at Calvin Klein.
Burberry, the stalwart-turned-uber-cool British label, previously used the Ferry brothers (son’s of Brian Ferry) and Sam Branson, son of entrepreneur Richard Branson. Their sleek, aspirational and glamourous campaigns since S/S08 shot by Mario Testino have used the hottest male models of the time, communicating to a new breed of client and capturing the hearts and wallets of the fashion pack.