Whether it’s a pair of baggy jeans or an cable-knit, chunky cardigan, we are all guilty of owning something Americana inspired.
Billionaire Boys Club/Ice cream has launched their A/W09 collection at Selfridges, London, with signature blazers, skate-style denim, graphic printed tees and shorts along with chunky knit cardigans at its core. I adore the chocolate with aqua-marine centre zip detail and the distressed sided jeans, both above.
The brands ideology; “wealth is of the heart and mind, not of the pocket” is a stark reminder to all of the basic rule of good style, ‘it’s not what or who you wear, it’s how you wear it’. Manufactured in Japan, each garment is produced in very limited quantities reiterating the street-sound exclusivity of the brand.