With the Great British Summer being elusive and generally disappointing, I have been looking for something ‘a little bit warmer’ but not forgetting the time of year, Danish brand HUMÖR is the ultimate solution. The brand has a American sportswear feel (with out being Ivy League) nodding towards European underground street culture.
Combining quirky knitted prints, strong mixed colour hoodies and distinctive silhouetted jackets HUMÖR is an audacious, vocal statement that I find wearable but embraces a new, happy style and silhouette. The collection is available at uber cool e-retailer oki-ni.

Written by Danhasbyoliver

Leave a Reply

Your email address will not be published. Required fields are marked *