Lets face it – whilst many over 30s are struggling to keep up with the rent, it’s the kids who have money to spend. Ted Baker has tapped this valuable market with a new lower-priced diffusion line, Born by Ted Baker, priced 20% lower than his mainline.
Flannel shirts, quilted jackets and an array of garments, such as tee’s; hoodies; shirts and outerwear, in technical fabrics will launch in stores across the UK on August 17th including my personal haven, Selfridges.
Reiss have also thought about getting down with the kids as they too will launch a diffusion line called Reiss 1971 on August 10th. Not sure what is special about the date, but surely it’s target market were born well after that!