Never one to follow the rules - and ahead of my Good Friday trip to the store - Harvey Nichols unveils an exclusive fashion film titled New Rules. Directed by the creative agency Bunker London, and is styled by Matthew Josephs, who is being hailed as one of the country’s most exciting new styling talents. The film showcases the latest SS14 collections from Harvey Nichols key menswear brands such as Hood by Air, Kris Van Assche, Christopher Kane, Neil Barrett, Christopher Shannon, B Side by Wale, Damir Doma, Versus, Gareth Pugh, AQA, BLACK SCVLE, Ann Demeulemester and KTZ. Alongside these are the established heavy weights in the industry inclsuing Raf Simons, Givenchy, Balmain, Versace and Saint Laurent Paris. This frenetic, high octane film highlights the fashion industry’s current obsession with fashion vs lifestyle and the elevation of streetwear and reflects the growing integration between music and fashion. To parallel this pairing, Harvey Nichols has chosen to represent one of Britain’s growing musical talents Lil Silva, whose musical influences are an amalgamation of minimal funk and grime, to provide the background beats for their first fashion film.