When Saint Laurent launched their new luggage and accessory line ‘Monogram Saint Laurent’ I wanted to do something different. In today's social media world, shots from the stunning Saint Laurent campaign photographed by Hedi Slimane were immediately uploaded onto respective sites, however it was great to be given the opportunity to present the collection in my own way. Looking through the pieces, I felt it would be interesting to contrast the classic pieces against a rough monochrome background, mixing today’s Saint Laurent with the heritage.
Taking inspiration from the monogram, inspired by the Cassandre designed 1961 logo as well as the Art Deco Babylone bracelet - which is almost in abstract form - I also looked to the past images from Le Smoking from the Helmut Newton shots. You can see the boarding makes up the many elements of the Saint Laurent history as well as its varying aesthetics to date.
Overlooking the surrounding inspiration of the collection and the commercial business impact of the introduction of this line, I wanted to focus on its durability because, as a person that travels significantly, I know however stunning the luggage it must stand up to wear and tear. It is the dedication to craftsmanship as well as a commitment to the excellence of outstanding materials, namely the coating process, which makes this range stand up to rugged and raw environments whilst retaining the beauty of design.
The 30 piece Saint Laurent Monogram Travel collection is available from Saint Laurent online and is in stores globally, as well as on Mr Porter.