What do you get if you combine the urban mentality of Urban Outfitters together with the Scandi cool of Wood Wood? Well, honestly - this which needs very little introduction. Creating one of the hottest and most anticipated collaborations to hit British shores, this pairing between the American born, global retailer and the Denmark based independent store is frankly fashion porn. Created with the notion of Heroes as its basis, the capsule collection - bigger than below as these are just my favourite items - is inspired by the 1961 British/Americanwar film ‘Guns of Navarone’ and the archetypal character portrayed in movies of that era.
The collection’s key print can be seen in the shirting, featuring hand drawn portraits of historical, cultural, sporting, political and mountaineering heroes from Tupac Shakur to Jacques Cousteau. The colour palette and uniform style portrayed in the resistance movements and DIY spirit of movies from this time is reflected across the Heroes collection. Army green puffa jackets are worn layered with classic dark navy crew neck cable knits with particular decorative detail to seams, panels and frotte patches. Heroes is a collection of iconic silhouettes updated with a sport – fashion approach balancing style and function - this is launching imminently at Kensington, Oxford Circus, White City and Marble Arch (London); Leeds (England); Glasgow (Scotland) as well as Antwerp (Belgium) and Hamburg (Germany).